LEGO Workshop – 29/09/25
We collaborated in small groups using LEGO to physically describe a prompt that was given to us. Our first prompt was to each create something with the Lego for what we thought rasga rasga meant, which we weren’t allowed to look up and create something from our head. I had thought it was maybe something to do with a battle, maybe, when we were then asked to put all of our pieces into one and create a narrative of what it all meant together. We also made LEGO to visualise the collaboration challenges and discussed what makes a good group collab.
GCS – 30/09/25
This was my first class, and we worked with others to create a persona. It was also nice to introduce and meet other students from different universities/countries. I think since this was my first lesson, I was a bit confused, and my groupmates all knew each other from the previous weeks, so they understood the workshop activity we were doing, which I didn’t.
GCS – 7/10/25
Discussing what makes media from different countries work well for global audiences- it was interesting to see what movies/series were chosen by my group mates and what they thought made them globally successful. This session was definitely more engaging than the first class, as the activity was more catered to moving media.
GCS – 14/10/25
No online meet up, however ver this was the time that we had to do a virtual meet up with some people from the different universities and get to see how they live and their environment, etc. unfortunately since our schedules didn’t meet up we all decided we would either film a video or make a short presentation showing each other our campuses, areas or anything else.
GCS – 21/10/25
For this week’s class, we discussed social media as a way to connect markets internationally. In our breakout rooms, we had to collectively choose a creative or property, e.g musician, a fashion label, or a gallery and discuss how to market that on social media to a different market. Our group chose to market for the musician Clairo in the Japanese market, researching what social media platforms are most popular with the target audience of Clairo and what the artist can do to grow within that market. We said that she can collaborate with local Japanese artists, which also helps with the language, as having someone from Japan who knows the cultural differences and also the language is better to connect with the Japanese market.
Gcs – 23/10/25
Away from the international meeting, the GCS ual group went to the Van Gogh immersive exhibition in London. It was really great to meet in person and meet up with others doing both DPS and GCS. About the experience itself, I thought it was a nice thing, but from a marketing standpoint of “immersive”, I thought it was a little underwhelming, but I’m also thinking of this from how they price this experience as well. As the event on its own, I think it was nice showing some of Van Gogh’s paintings coming to life, almost and the room where projections of his work filled. But if you were to maybe compare it to a regular gallery, I don’t think it’s anything much different. Maybe if there had been some sort of interaction, we could’ve had to seal the immersive feel that would’ve added to the experience.
Gcs – 28/10/25
This week, we spoke about co-creation and how this works within an international team, allowing for a diverse amount of input as the different people you work with have a different set of cultural aspects they bring on whilst working with one another. Speaking in our break rooms about the different ways we communicate that we need to consider for co-creation. I would say when it comes to me working in groups, I take on a more relaxed role where I don’t really take leadership in communicating, as in I normally wait for other people to say what they want first, then have my input, but in Germany, they’re more blunt in response, etc. but of course everyone works different regardless of the country they come from as they naturally have a set of morals of their own.
Gcs – 4/11/25
This week was on immersive marketing, discussing how brands and companies use immersive marketing to promote themselves, what responsibility brands have and the difference between marketing and manipulation. Also, taking our trip to the van Gogh exhibition as a form of immersive marketing, where they had projection mapping of his work in one room and then onto sculptures to bring them to life.